LONDON – A panel which combined innovators and fashion brands here at the fifth annual Wearable Technology Show in London, UK honed in on the future of functional textile technologies where experts shed new light on why an industry rebrand may just be the solution to consumers taking wearable technologies more seriously.
Key players such as the sportswear giants, Adidas and Nike, were said to be leading the industry by example in the pursuit of the perfect hybrid apparel product. Chris Remington reports from the English capital.
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