SYDNEY – The Woolmark Company has launched the first edition of ‘The Wool Lab Digital’, a platform which will enable users to browse the company’s portfolio of fabrics and yarns.
Launched to coincide with the 10th anniversary of the firm’s Wool Lab – which served as a sourcing guide for industry professionals – the online database modernises the service in an accessible, free-to-use manner.
“Extending The Wool Lab into the digital space will enable designers, buyers and sourcing teams to continue to connect with known suppliers and discover new, global suppliers, strengthening supply chain partnerships which is imperative within our industry,” said The Woolmark Company’s general manager for product innovation and education extension, Julie Davies.
